Wide format printing is one of the best ways to showcase your brand in a big and professional way and ensure people remember your business.
Learn how this type of printing can boost your marketing, what nuances and expectations to consider, and how to bring your brand to life.
The Power of Wide Format Printing
If you want people to notice your brand, wide format printing is a great way to do it. Think of the big banners, posters, and signs you see in stores, at events, or on the streets. These head-turning prints help businesses stand out and attract customers.
What is Wide Format Printing?
Wide format printing is a special type of printing used for big designs. Regular printers are good for small things like flyers or business cards, but when you need something large, like a billboard or a trade show display, you need wide format printing.
Types of Materials and Surfaces Used
Wide format printing works on many different materials, so you can use it in lots of creative ways:
- Vinyl – Great for outdoor banners because it’s tough and weatherproof.
- Fabric – Used for trade show displays and soft signage.
- Paper – Best for posters and indoor signs.
- Foam Board – Lightweight and perfect for presentations or store displays.
- Adhesive Vinyl – Used for wall graphics, window displays, and vehicle wraps.
With wide format printing, you can turn any space into a branding opportunity.
The Role of Wide Format Printing in Modern Marketing
Your brand is more than just a name, it’s how people recognize and remember you. Wide format printing helps you create strong visual branding by displaying your logo, colors, and message in a big and clear way.
- Makes Your Business More Visible – A large banner or sign is hard to miss. It keeps your brand in front of customers.
- Creates a Professional Look – High-quality prints show that your business is serious and trustworthy.
- Boosts Customer Engagement – Standout graphics and colors make people stop and take notice.
When your branding is consistent across all your marketing materials, such as signs, posters, and banners, it builds recognition. Over time, customers will remember your brand just by looking at your colors or logo.
Comparison with Traditional Print Methods
Traditional printing, like flyers and brochures, is still useful, but it has limits. Below is a comparison of traditional and wide format printing methods:
| Traditional Printing | Wide Format Printing |
| Small prints (flyers, brochures) | Large prints (banners, posters, signs) |
| Limited visibility | Easy to see from a distance |
| Short lifespan | Long-lasting and durable |
| Good for personal handouts | Good for high-traffic areas |
Both printing methods work well together. But if you want to make a big impact, wide format is the best choice for your brand.
Nuances and Expectations Business Owners May Overlook
To get the most from your marketing, you need to set clear expectations. Here’s what you should expect and plan for.
1. Using Different Print Materials for Ultimate Impact
A good campaign doesn’t rely on just one type of print. You need a mix of materials to reach people in different ways.
- Banners – Great for outdoor events, storefronts, and promotions.
- Posters – Perfect for in-store advertising and trade shows.
- Window Graphics – Make your storefront more attractive and informative.
- Vehicle Wraps – Turn your company car into a moving billboard.
Using a combination of these prints ensures that more people see your brand in different places.
2. Budgeting for Quality and Longevity
Wide format printing is an investment, so you want prints that look great and last. Expect to spend more on high-quality materials that can handle weather, sunlight, and wear and tear.
- Short-Term Campaigns – If you need prints for a short promotion, lightweight materials like posters or paper banners may work.
- Long-Term Branding – For long-term use, invest in durable materials like vinyl or UV-coated prints that resist fading and damage.
The cost depends on three main things:
- Materials – Different materials have different prices. Vinyl is strong and weatherproof, but fabric prints may look more stylish. Choosing the right one depends on where and how long you’ll use it.
- Printing Techniques – Some printing methods cost more but offer better quality. UV printing, for example, makes colors last longer in sunlight.
- Installation – Hanging a banner is simple, but mounting a large sign on a building or vehicle wrap needs professionals, which adds to the cost.
3. Resolution, Color Accuracy, and Material Selection
Many business owners don’t think about how their designs will look when printed large. Here’s what you should keep in mind:
- Resolution Matters – A blurry or pixelated image can make your brand look unprofessional. Make sure your design is high-quality.
- Color Accuracy – Colors may look different on a screen than in print. Work with your printer to ensure your brand colors stay the same.
- Material Selection – Choosing the wrong material can ruin your design. Glossy prints may reflect too much light, while matte prints work better for readability.
4. Durability and Environmental Considerations
You don’t want to replace your signs too soon because they faded, tore, or got damaged. Think about durability:
- For Outdoor Use – Use weather-resistant materials like UV-coated vinyl.
- For Long-Term Branding – Invest in high-quality prints that won’t fade quickly.
- For Eco-Friendly Options – Many printers now offer recyclable or biodegradable materials. This helps reduce waste and makes your brand look responsible.
5. Planning for Installation and Placement
Where you place your prints affects how many people see them. Before printing, think about where and how you’ll display them.
- Outdoor Signs – Should be weatherproof and placed in high-traffic areas such as trade show events.
- Indoor Displays – Should match your store’s style and branding.
- Vehicle Wraps – Must be installed by professionals for a clean look.
Proper placement makes your campaign more effective and gives you better results.
Bringing Your Brand to Life with Wide Format Printing
With the right wide format printing strategy, your business can attract new customers and keep your brand fresh in people’s minds.
At The Printery, we specialize in wide format printing that brings your brand to life. Whether you need banners, posters, or wall graphics, this type of printing turns your ideas into bold, professional marketing materials. Our team ensures high-quality prints, rich colors, and long-lasting materials so your marketing stands out.
Let’s create something big together! Contact us today and take your brand to the next level with wide format printing.
